West

West is a German brand of cigarettes, currently owned and manufactured by Imperial Tobacco.

West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricin...

West is a German brand of cigarettes, currently owned and manufactured by Imperial Tobacco.

West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second-strongest cigarette brand in Germany.

In 1986, the advertising campaign "Test the West!" started, which significantly increased the brand recognition. The success consisted in simplicity and originality of the action. Promoters in pubs, bars, restaurants and discotheques offered young people with blindfolds to try West cigarettes, compare them with what they usually smoke, and make a choice in favor of one or another brand.

In 1989, West Lights were introduced. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe.

In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic. In the last five years, their share rose by almost 10% to 39%, as the cigarette maker Philip Morris International announced on Monday in Hamburg. According to a survey conducted by Philip Morris Marktforschung, a collapse had to endure the former GDR brands, which lost a good 8% of the market until 1995. Nevertheless, with a total market share of 28.6%, f6 remained the most popular cigarette smoked in the former GDR.

In Poland, West became widely available in the mid-1990s, the brand was advertised by actor Bogusław Linda in 1996.

In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe.

In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The images used to popularize the brand had also become bolder. On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The slogan of the campaign is "Equality for All". According to its results, West brand reached 11% of the share of the cigarette market in Germany.

In July 1999, West cigarettes became available in the U.K..

To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched.

In the early 2000s, the brand continued its active development. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In production, West ST Ultra cigarettes were launched. Debut sales of West in Africa.

In 2004, "Hongta Group" announced it would produce the cigarettes in China.

Since 2009 there has been a significant expansion of the West line in the Russian market. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced - standard length cigarettes in Super Slims format. The following year, the production of West SSL cigarettes began in a super-thin format. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter.

In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers".

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West  There are 6 products.

Showing 1 - 6 of 6 items
Showing 1 - 6 of 6 items

West

Top sellers

  • Marlboro Double Mix
    Marlboro Double Mix

    Two capsules: menthol and berry. Compact "queen" size. Fresh Line Tar...

    £41.00
  • Marlboro Red
    Marlboro Red

    Classic strong flavor. Regular king size. Less Smell technology. Flavor...

    £43.00
  • Marlboro Gold
    Marlboro Gold (Lights)

    Classic Lights flavor. Regular king size. Less Smell technology. Gold...

    £43.00
  • Vogue Menthe
    Vogue Menthe

    Menthol flavour. Super Slims size. Tar content: 7 mg, Nicotine content:...

    £47.00
  • Sobranie Black Russian
    Sobranie Black Russian

    Classic rich flavour. Luxury brand. Tar content: 7 mg, Nicotine content:...

    £69.50
  • Winston Blue
    Winston Blue

    Classic flavour. Regular king size. Tar content: 6 mg, Nicotine content:...

    £40.00

New products

  • Winston Summer Mix
    Winston Summer Mix

    Capsule with tropical taste. Compact "queen" size. Tar content: 4 mg,...

    £40.20
  • Winston White Super Slims
    Winston White Super Slims

    Ultra lights flavour. Super Slims. Tar content: 1 mg, Nicotine content:...

    £40.00
  • Esse Secret
    Esse Secret

    Flavored Capsule. Lights flavor. Super Slims. Capsule with secret. (one...

    £43.40
  • L&M Loft Mix
    L&M Loft Mix

    Watermelon capsule. Compact “queen” size. Tar content: 6 mg, Nicotine...

    £39.50
  • Kent Mix
    Kent Mix

    Menthol capsule. Compact "queen" size. Tar content: 6 mg, Nicotine...

    £42.90
  • Marlboro Double Mix
    Marlboro Double Mix

    Two capsules: menthol and berry. Compact "queen" size. Fresh Line Tar...

    £41.00

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