Parliament is a well-known cigarette brand that has been around for decades, known for its premium image and unique design. Here's an expanded look at the brand:

History and Background

• Introduction: Parliament cigarettes were introduced in the United States in 1931 by the Philip Morris Company. The brand was created to cater to a more upscale segment of the market, and it was marketed as a premium product, often targeting higher-income and professional smokers.
• Unique Design: One of the defining features of Parliament cigarettes is their " recessed filter". This design was meant to reduce the harshness of the smoke and provide a smoother smoking experience. The recessed filter also distinguished Parliament from other cigarette brands, giving it a more sophisticated and distinctive appearance.
• Ownership: Today, Parliament is owned by Philip Morris International (PMI), which is one of the largest tobacco companies in the world. Philip Morris International also owns other popular brands like Marlboro, L&M, and Chesterfield.

Product Variants

Parliament offers several different variants, each catering to different preferences in terms of taste, strength, and experience:

1. Parliament Regular: These are the classic Parliament cigarettes, known for their full-bodied, rich flavor. They are often considered smooth but still have a more robust tobacco taste compared to lighter variants.

2. Parliament Lights: These cigarettes offer a milder smoking experience compared to the regular variants, with lower levels of nicotine and tar. They appeal to smokers who want a softer taste but still enjoy the quality of the Parliament brand.

3. Parliament Menthol: For those who enjoy a refreshing minty flavor, Parliament offers menthol cigarettes. These combine the classic tobacco taste with a cool mentholated experience, offering a smooth and crisp finish to the smoke.

4. Parliament Blue: The blue variant is marketed as a lighter version of Parliament, offering a smoother and less intense flavor. It’s designed for smokers who prefer a lighter taste but still want the premium quality associated with the brand.

5. Parliament Super Slims: These slim cigarettes are marketed as a more elegant and refined option. They are smaller in size, providing a lighter and smoother smoking experience. They appeal to smokers who want a more delicate, premium experience.

6. Parliament Full Flavor: For those who prefer a stronger, richer taste, Parliament Full Flavor offers a bold, intense flavor. These are intended for smokers who want a robust and satisfying smoke.

Marketing and Positioning

• Premium Image: Parliament has long been positioned as a premium cigarette brand. The unique recessed filter, elegant packaging, and sophisticated marketing have helped Parliament maintain a reputation as an upscale product. This image has been reinforced by advertising campaigns targeting smokers who want a luxurious and refined smoking experience.
• Target Audience: Parliament appeals to adult smokers who seek quality and sophistication in their cigarette choice. It has traditionally been favored by professionals, businesspeople, and those who associate smoking with a more elegant lifestyle.
• Brand Message: Parliament has often marketed itself as a premium choice for those who appreciate a smoother, more refined smoking experience. It also highlights the innovative design of the recessed filter, which is presented as a key feature that enhances the smoking experience.

Unique Features of Parliament Cigarettes

1. Recessed Filter: The most distinctive feature of Parliament cigarettes is the recessed or "hollow" filter. This design was intended to reduce the harshness of the smoke and make the smoking experience smoother. The recessed filter also creates a visual difference from other cigarettes, giving Parliament a unique look.

2. Premium Packaging: Parliament cigarettes are often packaged in elegant, sleek boxes that reinforce the brand's premium image. The packaging is often white with gold or silver accents, further adding to the sophisticated and upscale aesthetic.

3. Smoothness: Parliament is renowned for its smooth and mild smoking experience. The recessed filter and quality tobacco are combined to produce a refined flavor profile that appeals to smokers seeking a less harsh, more balanced smoke.

4. Higher Price Point: As a premium brand, Parliament cigarettes are typically sold at a higher price point than many other brands, reflecting their premium positioning and the perception of better quality.

Global Reach and Popularity

• United States: Parliament is particularly popular in the U.S., where it has been positioned as an upscale cigarette brand for decades. It is widely available in most states and is often marketed as a choice for sophisticated and discerning smokers.
• International: While Parliament is most associated with the United States, it is also sold in many countries around the world. The brand has strong followings in Europe, particularly in Russia and Germany, as well as in parts of Asia.