Mevius Cigarettes: Japan’s Leading Premium Tobacco Brand

Mevius, formerly known as Mild Seven, is a globally recognized cigarette brand produced by Japan Tobacco (JT). As one of the best-selling cigarette brands in the world, Mevius is celebrated for its smooth taste, premium quality, and innovative approach to tobacco production. With its roots in Japan, Mevius caters to smokers seeking a refined and enjoyable experience.

History of Mevius

The brand was launched in 1977 as Mild Seven, quickly gaining popularity for its smooth and milder flavor, which appealed to a broad audience. In 2013, the brand underwent a rebranding to Mevius, a name chosen to better reflect its modern, global identity while maintaining its commitment to quality and innovation.

What Makes Mevius Stand Out?

1. Refined Smoothness:
   Mevius cigarettes are renowned for their smooth and mild smoking experience, thanks to the use of premium tobacco blends and advanced production techniques.

2. Innovative Filters:
   The brand incorporates advanced filter technologies, such as the Air-Tech Filter, which enhances the smoking experience by providing a cleaner, smoother draw.

3. Global Appeal with Japanese Precision:
   Mevius combines traditional Japanese craftsmanship with modern innovation, ensuring consistent quality across its product range.

4. Focus on Reduced-Risk Products:
   Mevius has expanded into the reduced-risk tobacco market with offerings such as Ploom X, a heated tobacco device, catering to the changing preferences of modern smokers.

Popular Mevius Variants

Mevius offers a wide variety of products to suit different preferences:

• Mevius Original: A classic and rich tobacco blend for a traditional smoking experience.
• Mevius Premium Menthol: A refreshing menthol flavor enhanced with cooling technology.
• Mevius Option: A flavored capsule cigarette that allows smokers to customize their experience with a burst of flavor.
• Mevius Sky Blue (Mild): A lighter, smoother option for those who prefer a milder taste.
• Mevius Wind Blue: A super-light cigarette designed for a clean and delicate smoking experience.
• Mevius Lights: Balanced and smooth, offering a lighter tobacco flavor.

Global Reach

Mevius cigarettes are particularly popular across Asia, the Middle East, and parts of Europe, but its reputation for quality has made it a sought-after brand worldwide. Its blend of Japanese craftsmanship and innovative design has helped Mevius maintain its standing as one of the top-selling cigarette brands globally.