Vogue Lilas

After the merger of two companies: British American Tobacco and Rothmans International in 1999, the brand Vogue moved to the portfolio of BAT.

This only increased the popularity of cigarettes. Women all over the world wanted to try these exquisite cigarettes and found different ways to get them.

These cigarettes attracted ladies with charming taste and subtlety of the forms. BAT launched a new line of Vogue cigarettes called "Seasons".

This line was released exclusively for women. It is distinguished by pleasant tastes, and, first of all, glamorous package design. The advertising of this line held a slight dominance of women over men, which again attracted more women. Thus, buying Vogue, women felt in some way freedom and independence from men.

In 2005, the British American Tobacco produces a new line of cigarettes Vogue Aroma. This again made a splash in the tobacco market. Over time, they have grown into almost a separate line of the brand and began to differ feature flavour, extremely pleasant taste and aftertaste of cigarettes, which is important for women, because not everyone wants her to smell strong male cigarettes.

A new unusual design with a light thread of flowing silk was specially created, which reflected all the refinement of Vogue. Thus, cigarettes of this line attracted more and more ladies.

Later BAT creates a completely new line of cigarettes:

Vogue Blanche;

Vogue Noire.

Their uniqueness lies in the fact that Vogue Blanche have the effect of freshness and coolness, quite a pleasant slightly invigorating feeling, and Vogue Noire on the contrary, warm inside. British American Tobacco is the first company in the world to come up with and implement such an idea. BAT again got to the point, and ladies all over the world began to enjoy subtle and pleasant effect of coolness and warmth.

Products of British American Tobacco often changed style, keeping pace with the times, which could not but affect the Vogue cigarettes, the design of the pack changed relatively often, but the pleasant taste of thin aristocratic cigarettes remained unchanged, so they hold leading positions to this day.