Marlboro Touch



New modern flavor. Compact "queen" size.

Clear Taste technology. Gold Line.

Tar content: 6 mg, Nicotine content: 0.5 mg

Sales unit is 1 carton which contains 10 packs.

(With 20 filter cigarettes in each pack)

More details

Rating: 3.6/5 (590 votes)


£45.40 per carton

This product is not sold individually. You must select at least 2 quantity for this product.

More info

The Philip Morris company established in 1847 in London. More precisely, then it was still not even a company, but an ordinary tobacco shop. The company grew and developed, and it took 38 years to become the owner of its own tobacco brands. Then Philip Morris has already released 4 of its own cigarette brands - "Derby", "Cambridge", "Blues" and "Marlborough". By 1924, the name of the Marlborough was shortened to Marlboro.

Marlboro is one of the most recognizable and expensive brands in the world. Almost every person associates cigarettes of this brand with a fearless cowboy crossing the American prairies, and few people know that at first they were made exclusively for a female audience. The story of Marlboro is the story of how to make a legend from a weak brand. After all, the founder of the company was striving for this, and he achieved this.

Its founder is the entrepreneur Philip Morris. Initially, Philip Morris positioned Marlboro as ladies cigarettes. A red stripe on the filter allowed to hide an unattractive lipstick mark, Hollywood star May West was chosen as the face of an advertising campaign, and the words “Mild as May” became the slogan.

What makes the Marlboro brand able to climb the “cigarette Olympus”? The ingredients of such success were:

  • In the 50s of the XXth century, the anti-tobacco company started in the USA. Doctors and scientists talked about the dangers of smoking and linked it to lung cancer. To stay afloat, the company Philip Morris decided on a risky step for those times - to launch a line for the production of filter cigarettes for men. It should be noted that while the products with the filter were considered less harmful, but it was ridiculous and shameful to smoke them for the men.
  • Starting to produce "male" filter cigarettes is one thing, and completely different to achieve their popularity. Besides advertising, something else was needed. And Philip Morris found a solution that made his company's products incredibly in demand.
  • "Flip-top" - a radically new pack - a solid cardboard case with a folding top. Such a pack was convenient and practical to use. In addition, it was only possible to get a cigarette by removing a pack from a pocket, which means that people around will notice the brand name;
  • New pack design. It was developed by Frank Janninoto. From now on, it has become more "manly": a white colour cuts into the red with a sharp arrow;
  • Marlboro cowboy. The author of this successful advertising character was a talented marketer Leo Burnett. A brave, daring, handsome cowboy could convince that real men can also buy filter cigarettes for themselves.

Basically there are two types of Marlboro cigarettes: 100s and 80s - this is the difference in length. 80 mm are widespread worldwide, and 100 mm are limited to some countries.

In all of the Marlboro cigarette flavours, the highest quality tobacco is used. However, at the same time, different innovative technologies are consistently used to create different types of products. The first novelty is the use of the so-called "ammonia" tactics. This technology has helped the company to achieve unbelievable taste of its cigarettes and to increase the duration of the fever and the strength. Apart from this, different taste additives have been added. In 1966 the company introduced the Marlboro Menthol. For that time it was really unique and revolutionary.

If we consider the strength, Marlboro cigarettes are divided into 3 main classes: standard (8 mg), light (between 4 and 8 mg), and ultra light (less than 4 mg). You should keep in mind that menthol does not affect tar, even if menthol cigarettes have lighter tobacco. Also, keep in mind that some Marlboro light cigarettes are also called "milds".

Some special flavours, like the Marlboro Gold Touch cigarettes and the Marlboro Gold Original cigarettes, have been widely advertised. Those who have tried them are ready to note the excellent balance between strength and softness, as well as the ideal amount of moisture of these cigarettes.

Marlboro Touch is an innovative new dimension in smoking. At a sleek 7.1mm in diameter – slightly thinner than King Size, it offers a taste that is refined and smooth. Marlboro Touch comes in an innovative, compact pack that fits easily into a pocket or handbag. Four zone filter has been developed in Italy specifically for this series of cigarettes. The filter gives cigarettes a mild flavor. This is due to the combination of coal, fiber and purified cellulose.

Customers who bought this product also bought:

7 other products in the same category:


Top sellers

  • Marlboro Double Mix
    Marlboro Double Mix

    Two capsules: menthol and berry. Compact "queen" size. Fresh Line Tar...

  • Marlboro Gold
    Marlboro Gold (Lights)

    Classic Lights flavor. Regular king size. Less Smell technology. Gold...

  • Marlboro Red
    Marlboro Red

    Classic strong flavor. Regular king size. Less Smell technology. Flavor...

  • Esse Menthol
    Esse Menthol

    Menthol flavor. Super Slims sized format. Tar content: 6.0 mg, Nicotine...

  • Rothmans Blue
    Rothmans Blue

    Traditional flavor. Regular king size. Tar content: 7 mg, Nicotine...

  • Esse Exchange
    Esse Exchange

    Menthol Capsule. Lights flavor. Super Slims. Tar content: 4.0 mg,...


New products

RSS feed